Friday, May 3, 2013

LinkedIn has launched mobile application for daily consumption

LinkedIn - the social network for professionals – has radically changed the mobile experience to attract users to a personalized stream of business content.

LinkedIn has recently released completely renewed versions of its mobile applications for iPhone and Android as part of ongoing effort to turn the social network into a rich, daily destination for consuming content and connecting with other people.

These fresh applications have a little resemblance to their former versions. But they differ in a crisp design, a reworked navigation and personalization features aimed to make LinkedIn for iPhone and Android a vehicle for rabid consumption. The mobile applications for iPhone and Android are now available for fifteen different languages.

LinkedIn’s senior product manager and mobile phone lead told CNET that the underlying design principle behind the new mobile applications is that everything users need and care about should be just single tap away. He added that they were eager to bring everything to users instead of the users having to search for information. The company has created mobile applications with a cleaner and customizable navigation menu that slides from the left-hand side of the screen. It really efficiently directs users’ attention to whatever they are interested in. it also slides out to reveal a dynamic stream experience.

Stories include status and connection updates, news, posts from the influencers that user follows, job changes etc. in case in user is a big content reader he will find more content than other users. In case if users seeks for a new job, the stream will provide more recommended jobs.

LinkedIn has done a really great job and it has done it successfully. The new mobile applications will provide users with an extremely detailed environment and will serve the 27 per cent of users who prefer using the professional service on mobile.

No comments: