Free messaging applications such as WhatsApp, Kik, Viber, WeChat and Kakao Talk are becoming so popular with users around the world that they are receiving a great part of the telecom operators’ revenues from SMS. This trend is not a surprise anymore: Nokia creates smartphones with an especially dedicated button for WhatsApp application.
According to the data of telecom and media consultancy firm Informia which has collected some information for the Financial Times show that the messaging mobile applications listed above and their analogues like Apple’s iMessage, Samsung’s ChatON, BlackBerry Messenger have overtaken SMS as the preferred and more required way to exchange text messages.
The research company informs that in 2012 year almost nineteen billion text messages were sent each day with the help of free messaging mobile applications for different mobile devices. It is also predicted that the current year this number is going to more than double to forty one billion messages each day. So it means that the mobile applications are killing SMS though the process is still very very slow.
Informia expects fifty billion messages to be sent with the help of WhatsApp, Kik and other messaging applications by 2014 year compared to only twenty one billion traditional SMS messages. However it also means that the number of SMS messages will also keep growing according to Informia. In other words it means that it may be still too early to speak about the quick death of SMS right now. It will happen one day eventually but not until the most part of the world’s population uses smartphones together with a mobile data plan from their carriers. In fact, Informia told BBC that the SMS revenue is expected to grow to $127 billion by 2016. So for now no dancing on the grave of SMS yet.
Few words about the author of the article: Karol McMill, professional copywriter publishing articles on different IT topics - software and hardware for business and entertainment, mobile applications for iPhone and Android, gadgets and widgets to improve the efficiency. Prefers Prada shoes and likes cooking with wine.
According to the data of telecom and media consultancy firm Informia which has collected some information for the Financial Times show that the messaging mobile applications listed above and their analogues like Apple’s iMessage, Samsung’s ChatON, BlackBerry Messenger have overtaken SMS as the preferred and more required way to exchange text messages.
The research company informs that in 2012 year almost nineteen billion text messages were sent each day with the help of free messaging mobile applications for different mobile devices. It is also predicted that the current year this number is going to more than double to forty one billion messages each day. So it means that the mobile applications are killing SMS though the process is still very very slow.
Informia expects fifty billion messages to be sent with the help of WhatsApp, Kik and other messaging applications by 2014 year compared to only twenty one billion traditional SMS messages. However it also means that the number of SMS messages will also keep growing according to Informia. In other words it means that it may be still too early to speak about the quick death of SMS right now. It will happen one day eventually but not until the most part of the world’s population uses smartphones together with a mobile data plan from their carriers. In fact, Informia told BBC that the SMS revenue is expected to grow to $127 billion by 2016. So for now no dancing on the grave of SMS yet.
Few words about the author of the article: Karol McMill, professional copywriter publishing articles on different IT topics - software and hardware for business and entertainment, mobile applications for iPhone and Android, gadgets and widgets to improve the efficiency. Prefers Prada shoes and likes cooking with wine.
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