Tuesday, July 16, 2013

Online Store Development on Magento: Is It Worth It?

Nowadays most top web design companies offer three main solutions for developing online stores:
• own content management systems (CMS)
• customized commercial solutions
• free solutions

Let’s have a look at Magento. It is a free solution with an open source-code but, in contrast to other free solutions, you will need good programmers with enough experience for customizing it and adding the required functional. Magento is considered to be a rather complicated system containing more than 200 tables in the database in its basic version.

Magento System Requirements
Magento can be launched at the dedicated server or VPS with any operating system (such as Windows or UNIX, where the performance is likely to be higher). As a web-server, one can use any: apache, nginx or lighttpd. Moreover, you’ll need PHP 5.2+ with the mcrypt and mhash extension and MySQL 4.1.20+ in the InnoDB mode.

What concerns the server configuration, our experience says that for effective performance of your Magento store you need as much internal memory as possible (4Gb+) so that all the modules of the system work steadily and your store can cope with thousands of visitors a day.

Magento Options
Magento allows changing the description of goods and categories at the HTML level. You can prepare and include your own template for each item or category, which gives an advantage in persuading a customer to buy certain goods.

You can set individual meta-tags, descriptions and keywords. Moreover, Magento can automatically create the sitemap.xml file. Although recently the given file has had little practical application, its presence can speed up the process of finding the pages by search engines which are difficult to get through using only navigation.

Functional, usability and search optimization
These are three components which can lead your online store to success. Functional mainly depends on the platform used for developing the store. Usability depends on a software development company whom you trusted the process of development. Search engine optimization will depend on a SEO specialist who will deal with promoting your store online and attracting visitors to your site.

Famous Magento Online Stores
It should be noted that many famous and well-known brands, including Nestle, Samsung, Skype, Nokia, Lenovo, have chosen these platform for their online catalogues and stores.

Conclusion
If we summarize everything mentioned above, developing an online store on Magento requires good server resources and deep programming knowledge. If the cost of these resources doesn’t scare you, creating an Internet store on this platform is worth doing. Trust your future online store to a reliable company, like Florida Magento website development company, and become successful and profitable at Internet business!